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  1. Periscope
  2. Using Periscope for Growth and Optimization
  3. Trade-Spend and Promotion Optimization

Trade-Spend and Promotion Optimization

  • How do I manage and optimize promotion planning cycles within Periscope by McKinsey to align with my company's sales calendar?
  • How can I optimize trade-spend allocation using Periscope by McKinsey's platform?
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