Using Periscope for Growth and Optimization

Performance and Reliability

• How can I monitor and improve the performance and reliability of Periscope by McKinsey for seamless daily operations?

Trade-Spend and Promotion Optimization

• How do I manage and optimize promotion planning cycles within Periscope by McKinsey to align with my company's sales calendar?
• How can I optimize trade-spend allocation using Periscope by McKinsey's platform?

Scenario Planning and Reporting

• How can I customize dashboards and reports in Periscope by McKinsey to better align with my team's specific business metrics?
• How can I leverage Periscope by McKinsey's scenario planning tools to forecast the impact of pricing and promotional changes on revenue growth?